Ali Rez
CCO Middle East, North Africa and Pakistan at IMPACT BBDO MENA
Dubai, Emiratos Árabes Unidos
TítuloThe National Anthem of Pakistan As Sung Through Face Masks
Agencia
Campaña The National Anthem of Pakistan As Sung Through Face Masks
Anunciante Unilever
Marca Unilever
Fecha de primera difusión/publicación 2020 / 8
Sector Empresarial Comida
Sinopsis The Covid-19 pandemic has had a severe impact on the world, including Pakistan, where the virus has claimed over 6,000 lives and left a far-reaching socioeconomic crisis in its wake. Every year, on Independence Day (August 14th), the sound of the National Anthem echoes across the country. This year however, in light of the Coronavirus, UniLever Pakistan teamed up with Impact BBDO and BBDO Pakistan to deliver the Anthem in a manner that was never heard before: sung through face masks.
 
The performance features acclaimed Pakistani singer Shehzad Roy and an accompanying choir – the short and emotionally charged video sees Roy leading the vocals on the anthem with a group of singers, who are all wearing face masks. The anthem appears to have a slightly muffled sound, as vocals usually are when heard through masks, but it retains the same powerful emotions it is designed to bring alive. The visuals also showcase a diverse image of the country, with Pakistanis from all backgrounds, especially minorities, represented performing the anthem together.
Medio Interactivo
Duración
Realizador
Director creativo
Roto Artist
Chief Executive Officer (CEO)

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started