Título | Drummers |
Agencia | Wunderman Dubai |
Campaña | Drummers |
Anunciante | Wunderman |
Marca | Ramadan App |
Fecha de primera difusión/publicación | 2016 |
Sector Empresarial | Agencias de publicidad |
Filosofía | Creative ExecutionWe brought them back through a mobile app that would offer their very same drumming service and a trip across the lane of nostalgia. The time for Suhoor changes on a daily basis. Hence, our Musaharati drummer app was synchronised with those varying timings to awaken users for their authentic meal before beginning the fast.4.5 score on Google StoreMusaharati are traditional street drummers who wake up people during Ramadan so they can have the traditional Suhoor meal before sunrise. With the growing urbanisation, these men and their art of drumming are no longer seen or heard. |
Medio | Case Study |
Duración | |
Director ejecutivo de creación | Piotr Chrobot |
Responsable de conceptos / redactor | Hassan Bilgrami |
Responsable de conceptos / redactor | Fernando Miranda |
Director artístico | Giles Watson |
Digital Designer | Jesus Barajas |
App development | Michał Dunin |
App development | Piotr Trentowski |
App development | Wojciech Mikucki |