Título | Donation Dollar |
Agencia | Saatchi & Saatchi |
Campaña | Made to make a difference |
Anunciante | The Royal Australian Mint |
Marca | The Royal Australian Mint |
Fecha de primera difusión/publicación | 2020 |
Sector Empresarial | Gobierno y otras instituciones |
Sinopsis | Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually. |
Medio | Case Study |
Duración | |
Responsable de la creación | Mike Spirkovski |
Director ejecutivo de creación | Simon Bagnasco |
Director creativo | Lee Sunter |
Senior Creative | Adam Ferrie |
Responsable de conceptos / redactor | Adam Ferrie |
Senior Creative | Peter Cvetkovski |
Director artístico | Peter Cvetkovski |
Diseñador | Alice de Saulles |
Finished Artist | Juliet Symes |
Productor ejecutivo | Lucy Trengove |
Productor de la productora | Zena Bartlett |
Productor digital | Nick Baum |
Diseño digital | Jarryd Hood |
Agency Content Producer | Heather McKean |
Strategist | Jack Gilbert |
Director de cuentas | Leah Williams |
Director de cuentas | James Cameron |
Ejecutivo de cuentas | Jobe MacShane |
Business Director | Rebecca Robertson |
Executive Strategy Director | Alex Speakman |
Managing Director | Mark Cochrane |
Public Relations | HERD MSL Sydney |
PR | Rob Tolan |
PR Strategist | Steph Banno |
Director de cuentas | Steph Banno |
Group Managing Director | Skye Lambley |