| Título | Save the Sleeve 1 |
| Agencia | FCB London |
| Campaña | Save the Sleeve |
| Anunciante | Kimberly-Clark Worldwide, Inc. |
| Marca | Kleenex |
| Fecha de primera difusión/publicación | 2023 / 2 |
| Sector Empresarial | Papel higiénico, pañuelos de papel |
| Lema | Grab Kleenex |
| Filosofía | We’ve all done it, sneezed into our sleeves, wiped snot onto our trousers, blown our nose into our curtains (ok maybe not that one). That’s why FCB Inferno are launching a new ‘Save the Sleeve’ campaign for Kleenex Balsam tissues, which will run on TV, VOD, social, digital and OOH. Kleenex research shows that although we’re rationally aware we need tissues, lack of preparation means we often reach for inferior substitutes in our moments of need. ‘Save the Sleeve’ turns the spotlight on all these many, many things that we use instead of Kleenex. From the toddler who rubs his nose in his mum’s hair when she isn’t looking, to the teenager who uses his trousers and the student who uses her scarf to catch a sneeze. The tongue-in cheek campaign encourages consumers to ‘Grab a Kleenex’ instead of anything else, because only a Kleenex will do when someone needs a tissue. |
| Medio | Televisión |
| Duración | |
| Director creativo | Ben Usher |
| Director creativo | Rob Farren |
| Director artístico | Rob Farren |
| Responsable de conceptos / redactor | Ben Usher |
| Responsable de conceptos / redactor | Jonathan Thake |
| Director de cuentas | Kirsten Barnes |
| Productor de la agencia | Biba Thomas |
| Productora | FLIPT |
| Realizador | Alex Dunning |
| Montador | Simon Eustace |
| Postproducción | CHEAT London |
| Sound Designer | James Everett |
| Producción de sonido | No.8 |
| Director de fotografía | Luke Scully |
| Fotógrafo | Juanita Richards |
| Música | Soho Music |
| Responsable de la creación | Owen Lee |
| Strategist | Lucie Newlan |
| Responsable de cuentas de agencia | Kat Sarantopoulos |
| Responsable de cuentas de agencia | Kylie O’Brien |
| Director de publicidad | Matt Stone |
| Director de publicidad | Emma Drew |
| Director de publicidad | Stephanie Madrell |
| Director de publicidad | Jessica Gosling |
| Director de publicidad | Christof Baer |
| Director de publicidad | Lauren Taylor |
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