| Título | Akili's Story |
| Agencia | Ogilvy Chicago |
| Campaña | The Power of Hugs |
| Anunciante | Kimberly-Clark Worldwide, Inc. |
| Marca | Huggies |
| Fecha de primera difusión/publicación | 2018 / 6 |
| Sector Empresarial | Pañales |
| Lema | Huggies |
| Sinopsis | Huggies believes in the power of dad's hugs. And this Father’s Day, the brand is proving it with a film that tells the real life story of Baby Akili who was born 4 months premature, narrated in moving detail by his father. Weighing just over a pound and with only a 15% chance of survival, doctors encouraged Akili’s father and mother to hold him. But instead of a goodbye hug, it became the turning point for their son’s miraculous road to recovery. The film was shot on location at Benioff Children’s Hospital in Oakland, California. Akili’s story went live Monday, June 11thon Facebook and will play through Father’s Day. |
| Medio | Web Film |
| Duración | |
| Banda Sonora | Original |
| Más información | huggies.com |
| Responsable de la creación | Joe Sciarrotta |
| Director del grupo de creación | Dave Metcalf |
| Director ejecutivo de creación | Chris Turner |
| Director creativo | Isaac Pagan Munoz |
| Director creativo | Michael Franklin |
| Productor | Lisa Hinrichs |
| Realizador | Kate Keene |
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