Philadephia - "First date"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

10410

Marca: Philadephia
País: Reino Unido

Anunciante: Mondelez International

Título	First date
Agencia	J. Walter Thompson London
Campaña	The Taste of Togetherness
Anunciante	Mondelez International
Marca	Philadephia
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Queso
Filosofía	The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia.
Problema	To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia.
Medio	Televisión
Duración	31 seconds
Director creativo	Jaspar Shelbourne
Miembro del equipo creativo	Senan Lee
Miembro del equipo creativo	Pansy Aung
Broadcast Producer	Denise Connell
Productor adjunto agencia	Edmund Thorn
Head Of Planning	Megan Van Someren
Planificador de cuentas	Jo Scott‐Weston
Planificador de cuentas	Marina Lindsay‐Brown
Chief Executive Officer (CEO)	Toby Hoare
Business Director	Shereen Daver
Business Director	Gillian Milner
Responsable de cuentas de agencia	Lauren Carlin
Responsable de cuentas de agencia	Morgan Collins
Responsable de cuentas de agencia	Florence Wong
Ejecutivo de cuentas	Rachel Womersley
Director de proyectos	Caroline Saines
Media Planner	Jack Rosevear
Agency	J. Walter Thompson Roma SSRL
Agencia Supervisor	Laura Castellazzi
Director artístico	Loredana Cusatis
Responsable de conceptos / redactor	Anna Mochi Onori
Productor de la agencia	Valeria Della Valle
Productora	The Family