Olivier Vigneaux

Olivier has a 17 year long experience in advertising.He started out at Young&Rubicam in 1995, where he gained experience in the retail and food sector working on the Danone account.
He joined BETC in 2000, and has been in charge of digital strategical thinking for all of the agency’s clients, thanks to his expertise both in brand strategy and digital / CRM. Among his great realizations can be found the digital piloting of the Evian brand, particularly during the Baby Rollers global campaign, the reworking of Air France’s brand platform to «Making the sky the best place on Earth », and its online and offline roll-out strategy.
Olivier became Managing director of BETC Digital in 2009, developing the agency around “Beautiful Services” created for its clients : among these can be found the CRM programs for Danone (Prix Stratégies CRM 2015), Sephora, Savencia, or the Louis Vuitton City Guide mobile app (to be launched in November). Since 2013, he also manages Schneider Electric’s communication ecosystem and digital worldwide deployment.
Olivier was named CEO of BETC Digital in 2014. Co-founder of the BETC Start Up Lab and a teacher at Sciences Po Paris, he is passionate about companies’ and brands’ transformation in the digital world.