Toyota Hilux - "HiLux In The Middle"

Saatchi & Saatchi

Saatchi & Saatchi Sydney, Australia

1200

Marca: Toyota Hilux
País: Australia

Anunciante: Toyota Motor Corporation

Título	HiLux In The Middle
Agencia	Saatchi & Saatchi
Campaña	HiLux In The Middle
Anunciante	Toyota Motor Corporation
Marca	Toyota Hilux
Posted	Octubre 2023
Sector Empresarial	4x4
Lema	TOYOTA AUSTRALIA LAUNCHES NEW CAMPAIGN FOR HILUX SHOWCASING THE POWER OF AN UNBREAKABLE CONNECTION VIA SAATCHI & SAATCHI
Sinopsis	In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart. The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.” Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.”
Medio	Televisión
Duración	90 seconds
Director de publicidad	Andrew Wearing
Director de publicidad	Kylie Graham
Director de publicidad	Brooke Butkiewicz
Director de publicidad	Yaz Malcolm
Miembro del equipo creativo	Jake Blood
Miembro del equipo creativo	Hannah Payton
Miembro del equipo creativo	Mac Wright
Head of Design	Tod Duke-Yonge
Chief Client Officer	Ben Court
Group Business Director	Zoe Kypros
Productora	Scoundrel
Realizador	Tim Bullock
Productor ejecutivo	Adrian Shapiro
Productor ejecutivo	Kate Gooden
Productor	Claire Kelly
Director de fotografía	Shelly Farthing
Casting	i4casting
Montador	Adam Wills
Postproducción	Adam Wills
Colorista	Edel Rafferty
Sound Designer	Simon Kane
Empresa de creación sonora	MassiveMusic Amsterdam
Responsable de la creación	Steve Cochran
Director creativo	Piero Ruzzene
Director creativo	Kerem Sekerci
Responsable de la producción	Michael Demosthenous
Integrated Producer	Esta Lau
Integrated Producer	Holly De Roy
Strategy Director	Alex Speakman
Strategy Director	Joe Heath
Music Supervision	Michael Szumowski
Music Supervision	Big Sync Music