Título | Dog |
Agencia | INNOCEAN Europe |
Campaña | Camera Roll |
Anunciante | Back Market |
Marca | Back Market |
Fecha de primera difusión/publicación | 2023 / 4 |
Sector Empresarial | Compras en línea y comercio electrónico |
Filosofía | Every year, tech companies put out a new model of their flagship phone, with specs that are only slightly better than the ones from the year before. But is it really worth the upgrade? Let’s just look at our camera rolls for a second. For 99% of the pictures we take, an older phone would get the job done just as well. Back Market offers exactly that: an array of like-new expertly refurbished smartphones that, despite not being the very latest model, will get the job done - with less impact on the environment and on your wallet. |
Medio | Prensa y publicaciones |
Director de publicidad | Alexandra Brandt |
Regional Chief Creative Officer | Gabriel Mattar |
Director ejecutivo de creación | Ricardo Wolff |
Director creativo | Pedro Lourenço |
Director creativo | José Filipe Gomes |
Responsable de conceptos / redactor | Pedro Lourenço |
Director artístico | José Filipe Gomes |
Director artístico | Stefano De Luccia |
Director de cuentas | Min Kyung Park |
Senior Strategist | Odile Breffa |
Fotógrafo | Sandra Pina |
Fotógrafo | Shelley Lui |
Fotógrafo | Minji Park |
Fotógrafo | Zé Anderson |