Back Market - "Coffee"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Alemania

814

Título	Coffee
Agencia	INNOCEAN Europe
Campaña	Camera Roll
Anunciante	Back Market
Marca	Back Market
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Compras en línea y comercio electrónico
Filosofía	Every year, tech companies put out a new model of their flagship phone, with specs that are only slightly better than the ones from the year before. But is it really worth the upgrade? Let’s just look at our camera rolls for a second. For 99% of the pictures we take, an older phone would get the job done just as well. Back Market offers exactly that: an array of like-new expertly refurbished smartphones that, despite not being the very latest model, will get the job done - with less impact on the environment and on your wallet.
Medio	Prensa y publicaciones
Director de publicidad	Alexandra Brandt
Regional Chief Creative Officer	Gabriel Mattar
Director ejecutivo de creación	Ricardo Wolff
Director creativo	Pedro Lourenço
Director creativo	José Filipe Gomes
Responsable de conceptos / redactor	Pedro Lourenço
Director artístico	José Filipe Gomes
Director artístico	Stefano De Luccia
Director de cuentas	Min Kyung Park
Senior Strategist	Odile Breffa
Fotógrafo	Sandra Pina
Fotógrafo	Shelley Lui
Fotógrafo	Minji Park
Fotógrafo	Zé Anderson