Realizador
at
O Menino Grava
| Título | Roads Have Stories |
| Título (Lengua original) | A estrada conta histórias |
| Agencia | FCB Lisbon |
| Campaña | Roads Have Stories |
| Anunciante | FEVR/ACA-M |
| Marca | FEVR |
| Fecha de primera difusión/publicación | 2018 / 11 |
| Producto | World Remembrance Day |
| Sector Empresarial | Seguridad Vial |
| Lema | Roads have stories. For happy endings, let's improve road safety. |
| Sinopsis | Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Filosofía | Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Problema | The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change. |
| Medio | Televisión |
| Duración | |
| Mercado | Rusia, Bélgica, Italia, España |
| Más información | https://worlddayofremembrance.org/ |
| Responsable de la creación | edson athayde |
| Responsable de conceptos / redactor | edson athayde |
| Responsable de conceptos / redactor | Victor Afonso |
| Director artístico | Diego Tórgo |
| Realizador | Mário Patrocínio |
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