Wheelchange Tours - "Wheelchange Tours"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

7335

Título	Wheelchange Tours
Brief	There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
Agencia	FCB Lisbon
Campaña	Wheelchange Tours
Anunciante	Tur4All
Marca	Wheelchange Tours
Posted	Noviembre 2019
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
Problema	Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
Medio	Case Study
Director creativo	edson athayde
Director creativo	Luis Silva Dias
Responsable de la creación	edson athayde
Responsable de conceptos / redactor	edson athayde
Responsable de conceptos / redactor	Márcio Nazianzeno
Director artístico	Eduardo Pastor
Director artístico	Andre Santos
Diseñador	João Martins
Productora	BRO cinema
Realizador	Mário Patrocínio
Sonido	O Menino Grava