The Times & The Sunday Times - "Know Your Times"

T&Pm

T&Pm Global

4465

Marca: The Times & The Sunday Times
País: Reino Unido

Anunciante: The Times & The Sunday Times

Título	Know Your Times
Agencia	T&Pm
Campaña	Know Your Times
Anunciante	The Times & The Sunday Times
Marca	The Times & The Sunday Times
Fecha de primera difusión/publicación	2021 / 5
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	The latest campaign from The Times & The Sunday Times, developed by News UK’s dedicated agency Pulse Creative, part of The&Partnership, invites people to discover the wealth of stories and award-winning features offered with a digital subscription to the world-famous title. The integrated campaign, which will run from May 22nd to June 12th across TV, VOD, Radio, Cinema, Digital, Social and OOH is written to coincide with the easing of lockdown restrictions and the gradual reopening of society. The brand is seeking to capitalise on a shift in the public’s mindset by showing the breadth of content The Times & The Sunday Times delivers; the campaign highlights the core strengths of news, politics and hard-hitting investigations, as well as topics such as sport, the environment, fashion, food, and design. As part of the business’s focus on growing its digital subscriber base, the campaign invites the audience to ‘Get more of The Times and The Sunday Times for less than £1 a day with a digital subscription’.
Medio	Integrated Media/360 Activation
Duración	60 seconds
Sonido	Jungle Studios
Agency	Pulse Creative, LLC
Director ejecutivo de creación	Russell Ramsey
Miembro del equipo creativo	Andy Peel
Miembro del equipo creativo	Paul Alderman
Head of Design	Matt Hunt
Montador	Matt Felstead
General Manager	Benedict Pringle
Chief Strategy Officer	Matt Nixon
Business Director	Sarah Wood
Director de proyectos	Steve Fehrenbach
Director de proyectos	Sam Tranter
Media Lead	Jim Van der Meersch
Media Account Director	Will McAvoy
Productor de la agencia	Hannah Greene
Sound Engineer	Dominic Dew