Manuel Ostyn
Creative Director at These days
Antwerp, Bélgica
TítuloThe Missing Stamp Belgium 1
Agencia
Campaña The Missing Stamp Belgium
Anunciante Child Focus
Marca Child Focus Belgian Center for Missing and Sexually Exploited Children
Fecha de primera difusión/publicación 2018 / 11
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema The Missing Stamp Belgium
Sinopsis Child Focus, the Belgian Center for Missing Children, celebrates its 20th birthday. In honor of this we got the chance to design a national stamp.
The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss. We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didn’t show a portrait.
Instead we used its absence as the central design element. Effectively saying everything by showing nothing.

Direct advertisement created by Wunderman, Belgium for Child Focus, within the category: Public Interest, NGO.
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