Coca-Cola - "Ramadan is coming"

AKQA

AKQA London, Reino Unido

2827

Marca: Coca-Cola
País: Reino Unido

Anunciante: Coca-Cola Company

Título	Ramadan is coming
Agencia	AKQA
Campaña	Ramadan is coming
Anunciante	Coca-Cola Company
Marca	Coca-Cola
Fecha de primera difusión/publicación	2024 / 3
Sector Empresarial	Bebidas gaseosas
Filosofía	This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. Don't miss the key moments of magic sprinkled throughout the story, each one reflecting the empathy and generosity that encapsulate Ramadan. Heartwarming family reunions, unexpected friendships, surprise selfie guests and a wave of moving chairs as everyone makes room for one more.
Medio	Web Film
Duración	62 seconds
Director ejecutivo de creación	Johnny Budden
Director ejecutivo de creación	Simon Reid
Productor de la agencia	Xavier Cookson-Edwards
Miembro del equipo creativo	Jake Scott
Miembro del equipo creativo	Ioannis Diakonikolas
Miembro del equipo creativo	Amber English
Managing Partner	Ron Peterson
Managing Director	John Bernard
General Manager	Jazz Advaney
Director creativo	Pierre Saladin
Director de proyectos	Nick Bennett
Postproducción	The Mill London
Director creativo	Anthony Bloor
VFX Producer	Stéphanie Mollet
Animation Supervisor	Chris Welsby
2D Lead	Declan Andrews
Animación	Pamella NABAIS
Animación	Hugues Valin
Realizador	Tim Fox
Animation Supervisor	Tristan DOMENJUS
CG Lead	Marc Greyvenstein