Betfair - "Best Odds"

Leo Burnett

Leo Burnett London, Reino Unido

5977

Marca: Betfair
País: Reino Unido

Anunciante: Paddy Power PLC

Título	Best Odds
Agencia	Leo Burnett
Campaña	Best Odds
Anunciante	Paddy Power PLC
Marca	Betfair
Fecha de primera difusión/publicación	2018 / 6
Sector Empresarial	Lotería y juegos de azar
Filosofía	Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a suite of through-the-line strands designed to re-introduce consumers to the Betfair brand and what it stands for. The first ad to air was to build awareness of its revolutionary alternative betting platform: the Betfair Exchange. The latest addition to the Betfair campaign is a 30-second ‘Best Odds’ commercial, where a savvy young sports fan identifies Betfair as offering ‘the best odds on the World Cup’. The Best Odds campaign breaks nationally / internationally on June 7. The TV ad will run on ITV and Sky Sports in the UK. The Exchange and Best Odds films deviate from the category norm and are unified by the campaign strap line, relating to the cognitive process of Betfair’s core sports bettor: ‘Betfair: where gut instinct meets smarts’. This concept of combining gut instinct and smarts to inform decisions runs across every customer platform, which also includes press, radio, social, display, CRM, OOH and in-app.
Medio	Televisión
Duración	30 seconds
Production Co	Pulse Films
Responsable de la creación	Chaka Sobhani
Creative Director	Chaka Sobhani
Creatives	Gareth Butters
Creatives	Liane Dowling
Creatives	Ben Newman
Board Account Director	Liam Hopkins
Account Director	Jay Perry
Account Manager	Matthew Smith
Ejecutivo de cuentas	Alice Slade
Planning Director	Ben Felton
Planner	Niall Moore
Agency Producer	Michelle Hickey
Agency Producer	Abbie McClean
Agency Producer	Kate Omulloy
Agency Producer	Alex Taylor
Director	Jason Smith
Producer	Neil Andrews
Post Production	Prodigious / MPC
Sound Design	Wave
VO Recording	SNK