Doritos - "Doritos Dinamita"

BBDO Canada

BBDO Canada Toronto, Canadá

Premios

7931

Marca: Doritos
País: Canadá

Anunciante: PepsiCo Inc.

Título	Doritos Dinamita
Agencia	BBDO Canada
Campaña	Doritos Dinamita
Anunciante	PepsiCo Inc.
Marca	Doritos
Fecha de primera difusión/publicación	2019
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Sinopsis	To showcase the rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, a pan flute was made entirely out of Doritos Dinamita chips and given to the quirky protagonist, who used it to toot Snow’s "Informer", an iconic Canadian hit from the 1990s. The result was a video that even the most ad-allergic Gen Z viewers didn't want to skip. In fact, they watched the ad for an average of 1:02 minutes, which is more than 700% longer than the usual Canadian YouTube pre-roll viewing time.
Medio	Web Film
Duración	93 seconds
Music Prod Company	TA2
Productora	Flare BBDO
Media Agency	OMD Montreal
Responsable de la creación	Todd Mackie
Responsable de la creación	Denise Rossetto
VP, Associate Creative Director	Derek Blais
Director artístico	Brendan McMullen
Responsable de conceptos / redactor	Jacob Pacey
VP Strategy Director	Tom Kenny
Digital Strategist	Courtney Dionne
VP Group Account Director	Jennifer Christen
Group Account Director	Melanie Ball
Group Account Director	Sonia Ruckermann
Director de cuentas	Connor Ofield
Jefe de cuentas	Anton Savytski
Account Coordinator	Jessie Durand
Group Director of Strategy	Jennifer Weston
Media Supervisor	Marc Thomson
Productor ejecutivo	Dave Lembke
Realizador	Paul Fler
Director de fotografía	Michael LeBlanc
Montador	Sammy Ray Welch
Music Director	Christine Leslie
Producción musical	Autoerotique