Título | YellowKorner – Mister Fifou 2 |
Agencia | Mogul |
Campaña | Capturing Allure |
Anunciante | Peugeot |
Marca | Peugeot Allure |
Fecha de primera difusión/publicación | 2023 / 10 |
Sector Empresarial | 4x4 |
Filosofía | Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys. |
Medio | Prensa y publicaciones |
Mercado | Reino Unido |
Director de publicidad | Linda Jackson |
Director de publicidad | Phil York |
Director de publicidad | Erika Bouteloup |
Director de publicidad | Leonie Raistrick |
Director de publicidad | Valérie Candeiller |
Director de publicidad | Mathieu Bellamy |
Photography Agency | Yellowkorner |
Director de publicidad | Alexandre De Metz |
Director de publicidad | Eva Lafferrere |
Director de publicidad | Maryam Bettahar |
Account Management | Nicolas Delacroix |
Account Management | Damien Rety |
Agency | The Open Agency |
Account Management | Stéphane Boutier |
Account Management | Judith Romero |
Account Management | Lena Lieuvin |
Account Management | Manijeh Borner |
Account Management | MERCIER Loïc |
Account Management | Nicolas Orsoni |
Productor ejecutivo agencia | Julien Averty |
Production Director | Fanélie RODOZ |
Production Coordinator | Emie Pham |
Content Lead | Ken Sainthorant |
Director creativo | Julien Gragnic |
Responsable de conceptos / redactor | Charlotte Balatre |
Responsable de conceptos / redactor | Vincent Talabot |
Director artístico | Félix Prunier |
Director artístico | Redwan BENAMMAR |
Montador | Victor Trifilieff |
Montador | Tom Lavisse |
Assistant Editor | Mathilde De-Monbrison |
Productora | JackFlash |
Realizador | Julien Faure |
Realizador | Fabien Ecochard |
Director de fotografía | Jacques Ballard |
Productor ejecutivo | James Hagger |
Production Director | Robin Noel |
Sonido | Pure Sound Project |