| Título | The BMW Gesture Controlled Banner |
| Agencia | Demner, Merlicek & Bergmann |
| Campaña | The BMW Gesture Controlled Banner |
| Anunciante | BMW |
| Marca | BMW |
| Posted | Octubre 2016 |
| Sector Empresarial | Automóviles |
| Sinopsis | When BMW integrated ground-breaking gesture control technology into its flagship 7 series cars, the company searched for a way for customers to test out the new technology without being in the car itself. With its gesture control banner ads, the same hand gestures that can be used to control the 7 series also controlled computer screens and made the innovations come alive. |
| Medio | Anuncios de Internet |
| Duración | |
| Director ejecutivo de creación | Dushan Drakalski |
| Director creativo | Francesco Bestagno |
| Director artístico | Marian Grabmayer |
| Responsable de conceptos / redactor | Marc Luedemann |
| DIRECTOR DE SERVICIO AL CLIENTE | Christin Herrnberger |
| Responsable de cuentas de agencia | Julia Dragosits |
| Digital Strategy | Alexandra Pytko |
| Digital Project Manager | Patrick Poelt |
| Programador | Matthias Dorer |
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- MARCA:
- ASFINAG
- AGENCIA:
- Demner, Merlicek & Bergmann