| Título | Hello Life - Hello Life |
| Agencia | Demner, Merlicek & Bergmann |
| Campaña | Hello Life - Hello Life |
| Anunciante | ASFINAG |
| Marca | ASFINAG |
| Posted | Enero 2019 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | Distraction due to smartphone usage is the leading cause of motor vehicle accidents in Austria. To change this ASFINAG started HALLO LEBEN - HELLO LIFE – an initiative for more safety on Austria’s roads. A series of TV commercials were matched to seasonal traffic peaks, events and relevant mobile-chat-situations. And the message got through. Market research shows more than 25% of people who saw the commercials changed their deadly habbit. |
| Medio | Televisión y Cine |
| Director creativo | Francesco Bestagno |
| Responsable de conceptos / redactor | Bernhard Gigler |
| Responsable de conceptos / redactor | Marc Luedemann |
| Director artístico | Francesco Bestagno |
| Director artístico | Christo Penev |
| Productora | Ars Thanea S.A. (Warsaw) |
| Diseñador gráfico | Lukas Thüringer |
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- MARCA:
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- Demner, Merlicek & Bergmann