| Título | Authentic Taste - SoupDaren (green cup) |
| Brief | As a high-quality cup noodles brand，Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles. |
| Agencia |
mcgarrybowen
|
| Campaña |
Authentic taste
|
| Anunciante |
Uni-President
|
| Marca |
Soup Daren
|
| Fecha de primera difusión/publicación |
2017 / 2
|
| Sector Empresarial | Sopas, relleno, salsas precocinadas
|
| Sinopsis | As a high-quality cup noodles brand，Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles. |
| Medio |
Prensa y publicaciones
|
| Director artístico |
Rocky Huang
|
| Director del grupo de creación |
Danny Li
|
| Director artístico |
Adam Yang
|
| Director artístico |
Lucky Guo
|
| Responsable de conceptos / redactor |
Sihan Jin
|
| Responsable de la creación |
Jeffry Gamble
|
| Director artístico |
Bingo Xu
|
| Diseñador |
Huangzong Duan
|
| Responsable de conceptos / redactor |
Shireen Zhou
|
| Responsable de conceptos / redactor |
Evan Zhao
|
| Fotógrafo |
Illusion
|
| Illustrator |
Illusion
|
