| Título | VVS Laxman introduces us to the next VVS |
| Agencia | Wunderman Thompson South Asia |
| Campaña | Akela Hi Kaafi Hai (AHKH) |
| Anunciante | Tata Pravesh |
| Marca | Tata Pravesh |
| Fecha de primera difusión/publicación | 2021 / 1 |
| Sector Empresarial | Ventanas, cerraduras, alarmas, sistemas de calefacción y de ventilación |
| Filosofía | Strength, Beauty, Durability. These are the 3 principal qualities that consumers seek in a door, especially if that door happens to be the entrance to their house. Historically, wood has been the material of choice because it has these 3 sought after attributes. In an attempt to alter behaviour in favour of steel, Tata Pravesh, a brand of doors & windows from Tata Steel, recently launched the Akela Hi Kaafi Hai (AHKH) multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel wall opening solutions by highlighting features like unmatched strength, termite & fire resistance and zero maintenance. To add further fillip to the AHKH campaign, Wunderman Thompson South Asia has conceptualized the very first influencer film for Tata Pravesh featuring VVS Laxman. VVS was known for his inner strength and impeccable style, characteristics that are true of Tata Pravesh as well. The film takes place in Laxman’s home. VVS talks about how, from the day he has retired, he has been on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play a long innings - not laboriously but with style. Who is this champion Laxman is talking about? Watch the film to discover the next VVS. |
| Medio | Redes Sociales |
| Duración | |
| SVP, Managing Partner | Vijay Jacob Parakkal |
| Director creativo | Moeinuk Sengupta |
| Responsable de conceptos / redactor | Aniket Chatterjee |
| DIRECTOR DE SERVICIO AL CLIENTE | Nilanjan Sarkar |
| Productora | Talking Tree Media |
| Realizador | Ann Kurian |
| Client Services Manager | George S. |
| Assistant Director | Abhishek Sarkar |
| Director de fotografía | Retnasingh |
| Camera Assistant | Abhilash |
| Camera Assistant | Nandan |
| Art | Sherry Zacharias |
| Montador | Sanjay Jayaprakash |
| VFX Editor | Naveen B. |
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