| Título | Lol |
| Agencia | McCann Lima |
| Campaña | License plates |
| Anunciante | Peru21 Newspaper |
| Marca | Peru21 |
| Posted | Abril 2014 |
| Sector Empresarial | Periódicos, revistas, libros |
| Lema | Don´t text and drive |
| Sinopsis | In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. |
| Filosofía | Few letters can finish your sentence or your life |
| Problema | People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters. |
| Resultado | Word of mouth spread quickly thougout social networks and news correspondants, giving it the reach and impact that makes the ad stronger. |
| Medio | Prensa y publicaciones |
| Responsable de conceptos / redactor | Alvaro Soto |
| Director artístico | Luis Beltran |
| Productor de la agencia | Jacky Salhuana |
| Fotógrafo | henry Livio Davalos Perez |
| Retocador | Pedro Sotelo |
| Retocador | Luis Sotelo |
| Retocador | Carlos Luna |
| Postproducción | Plan B |
| Responsable de la creación | Mauricio Fernández-Maldonado |
| Responsable de la creación | Nicolás Romano |
| Head of art | Giovanni Macco |
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