| Título | Consequences, 1 |
| Agencia | Executiva Propaganda |
| Campaña | Consequences |
| Anunciante | Detran-RN |
| Marca | Detran-RN |
| Fecha de primera difusión/publicación | 2019 / 1 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Filosofía | Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life. Outdoor advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO. |
| Medio | Exterior |
| Creative Director / Copywriter | George Wilde |
| Director artístico | Cortez Pereira |
| Fotógrafo | Humberto Lopes |
| Retouch | Camaleão Studio |
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