A surprisingly large family. Whether they are friends or monsters, there is always space to create quality time.
Filosofía
The new Hyundai Santa Fe is the car to take care of your family and your relationships – however they may look like. It’s the modern campfire. A social place, giving you the space in daily life to come together and to let life happen. Quality time may mean something different to everyone but this is the car to make quality time for all of them.
Problema
With our everyday lives becoming ever faster and complex, moments of togetherness with our loved ones are becoming increasingly rare. For many their car is giving them the space in daily life to get that: catching up with your children on the way to school, listening to your daughters first heartache and even the father&son discussions that bring them closer together. Our cars have become living spaces.