Título | Single Belief |
Agencia | Dentsu Taiwan |
Campaña | Single Belief |
Anunciante | Pernod Ricard |
Marca | The Glenlivet |
Fecha de primera difusión/publicación | 2016 / 10 |
Sector Empresarial | Whisky, ginebra, vodka? |
Sinopsis | Keeping in line with The Glenlivet's positioning as "the single malt that started it all", the film promotes the brand's unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair's first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet's "Single Belief". |
Medio | Televisión |
Duración | |
Productora | Home Green Films |
Responsable de conceptos / redactor | Mang-Yuan Chou |
Realizador | Tsai Ming-Liang |
Director creativo | Ryan Liao |
Director artístico | Sean Tsai |
Responsable de la creación | Li Chun, Alice Chou |
Director ejecutivo de creación | Li Chun, Alice Chou |
Responsable de conceptos / redactor | Harper Chuang |
Director de cuentas | David Ma |
Director de cuentas | Rainy Chiang |
Responsable de cuentas de agencia | Elsie Lee |
Ejecutivo de cuentas | Kramer Chu |
Realizador | Lee Kang-Sheng |
Productor | Tsai Ming-Liang |