Li Chun, Alice Chou
Chief Creative Officer/ ECD at dentsu taiwan
Taipei, Taiwán
TítuloSingle Belief
Agencia
Campaña Single Belief
Anunciante Pernod Ricard
Marca The Glenlivet
Fecha de primera difusión/publicación
Sector Empresarial Whisky, ginebra, vodka?
Sinopsis Keeping in line with The Glenlivet's positioning as "the single malt that started it all", the film promotes the brand's unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair's first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet's "Single Belief".
Medio Televisión
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Productora
Responsable de conceptos / redactor
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Director artístico
Responsable de la creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director de cuentas
Director de cuentas
Responsable de cuentas de agencia
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