Modelo - "The Fight for the Perfect Reward"

Ogilvy Chicago

Ogilvy Chicago Chicago, Estados Unidos

6734

Marca: Modelo
País: Estados Unidos

Anunciante: Grupo Modelo

Título	The Fight for the Perfect Reward
Agencia	Ogilvy Chicago
Campaña	Brewed With A Fighting Spirit.
Anunciante	Grupo Modelo
Marca	Modelo
Fecha de primera difusión/publicación	2017 / 4
Sector Empresarial	Bebidas alcohólicas
Sinopsis	The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.”
Medio	Televisión
Duración	15 seconds
Director artístico	Pat Seidel
Director creativo adjunto	Pat Seidel
Director creativo adjunto	Chris Rose
Responsable de conceptos / redactor	Chris Rose
Director creativo	Sam Spratlin
Director creativo	Kyle McCarthy
Director ejecutivo de creación	Joe Sciarrotta
Productor	Will Meyers
Productora	Identity
Realizador	Sergio Bosatra
Productor ejecutivo	Alana Hearn
Productor ejecutivo	Joe Masi
Responsable de la producción	Kyle Schuerger
Productor delegado	Stephanie Bruni
Director de fotografía	Jeanne Vienne
Montaje	Cutters Chicago
Montador	Nadav Kurtz
Productor de la productora	Heather Richardson
Empresa de creación sonora	Beta Petrol
Productor ejecutivo	Dayna Turcotte
Sound Designer	Andy Brohard