Título | Remy Martin E-commerce Hijack |
Agencia | FRED & FARID New York |
Campaña | Remy Martin E-commerce Hijack |
Anunciante | Rémy Martin |
Marca | Remy Martin |
Fecha de primera difusión/publicación | 2021 / 9 |
Sector Empresarial | Whisky, ginebra, vodka? |
Sinopsis | FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that. |
Filosofía | When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. |
Medio | Redes Sociales |
Duración | |
Responsable de la creación | Fred & Farid |
Director creativo | Laurent Leccia |
Jefe de cuentas | Amanda Hellman |
Jefe de cuentas | Nader Nemati |
Director artístico | Michelle Hess |
Responsable de conceptos / redactor | Emma Kolb |
Productor ejecutivo | Tennille Teague |
Strategist | Tim Polder |
Realizador | Cole Schreiber |
Senior Brand Director | Timothee Memmi |