Kleenex - "Tinydoll "

J. Walter Thompson Bangkok

J. Walter Thompson Bangkok Bangkok, Tailandia

Premios

23601

This ad is part of the ACT Responsible Collection

Marca: Kleenex
País: Tailandia

Anunciante: Kimberly-Clark Worldwide, Inc.

Título	Tinydoll
Agencia	J. Walter Thompson Bangkok
Campaña	#GentleNotWeak
Anunciante	Kimberly-Clark Worldwide, Inc.
Marca	Kleenex
Posted	Marzo 2018
Sector Empresarial	Papel higiénico, pañuelos de papel
Sinopsis	International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion.
Medio	Case Study
Duración	385 seconds
Responsable de la creación	João Braga
Creative Director	Thasorn Boonyanate
Responsable de conceptos / redactor	Thasorn Boonyanate
Responsable de conceptos / redactor	Supalerk Silarangsri
Art Director	Kusuma Arunanondchai
Director artístico	Intira Tripukdeekul
Director artístico	Danai Apiwatmongkol
Brand Team Leader	Supannapa Traitonwong
Group Account Director	Michelle Abeleda
Account Director	Jit-aree Chotivithayaporn
Head of Planning	Prachawan Ketavan
Responsable de la producción	Jiroj Mechoojit
Producer	Duangjai Choomnoommanee
Director	Nattawut Baz Poonpiriya
Co-Director	Wattanapong Wongwan
Cinematograher	Phaklao Jiraungkoonun
Montador	Chonlasit Upanigkit
Productor ejecutivo	Amorn Nilthep
Producer	Kobrsak Noomnoi
Post-Production House	After Shoot Bangkok
Sound Production Company	Soundwave
Sound Designer	Kritakorn Tanuchaikar