Thasorn Boonyanate (Pete)

Pete is a masterful storyteller, gifted songwriter, and accomplished film director. Over the span of his impressive 12-year career, he has consistently delivered widely celebrated and award-winning creations that span various categories and agency networks. Notable brands under his adept guidance include PepsiCo, Mercedes Benz, Tiktok, Tinder, Smirnoff, Mars and Wrigley, Roojai, MQDC, Nestle, Krungthai, Huawei, Samsung, among others. So fervently does he pour himself into each brief that clients affectionately refer to him as "Crazy Pete."

Driven by an insatiable curiosity, Pete ventured to Shanghai, where he served as the creative steward for renowned multinational brands over a span of two years.

Returning to Bangkok in October 2017, Pete achieved remarkable recognition within a mere 10 months, amassing a portfolio of projects that garnered accolades across all major industry award shows, securing Gold, Silver, and Bronze honors at the prestigious Cannes Lions.

His accolades extend to more than 150 awards on both local and global stages, including esteemed Gold distinctions from Andy, Epica and Spikes, a coveted Best recognition from Adfest, and a Grand Prix triumph at Adstars.

Presently, Pete holds the esteemed position of Chief Creative Officer at BBDO Bangkok, making him quite possibly the youngest CCO to have ever assumed this role within the agency.