AdForum
Laura Gill
Laura Gill
Director de publicidad at Toyota Motor Corporation
San Francisco, Estados Unidos
Modificar
See all work
TítuloDriftits Toyota
Agencia
Campaña Driftits Toyota
Anunciante Toyota Motor Corporation
Marca Toyota Yaris
Fecha de primera difusión/publicación 2023 / 10
Sector Empresarial Automóviles
Filosofía In the world, there are millions of men and women in the automotive industry who perform daily rotating movements in front of the steering wheel, without knowing that these could save their lives. This is why Toyota, a mobility committed brand has decided to move in the right direction and use its Yaris as a communication vehicle to teach people how to do a breast self-exam. This is how Toyota Driftits was born. The way in which, through skids and performance tests, we recreated the movements of a self-exam, capturing the attention of all the 4-wheel lovers by raising awareness among the general public of a maneuver that, if done in time, could save thousands of lives.
Medio Interactivo
Duración
Director de publicidad
Director de publicidad
Director de publicidad
CEO / Director
Partner/Chief Creative Officer
Head of Art
Creative Director, Copywriter
Art Creative Director
Team Leader Copy
Team Leader Art
Responsable de conceptos / redactor
Responsable de cuentas de agencia
Productora
Realizador
General Producer
DP
Car precision driver
Car precision driver
Talent
Preproduction
Postproducción
Postproducción
Postproducción

Personas relacionadas con esta creación

You might also like...

Ten in a Yaris

Marca: Toyota Yaris
Agencia: DDB Zone Bleue
Media: Televisión y Cine
Toyota 2017 Yaris

Marca: Toyota Yaris
Agencia: Papaya Advertising Srl
Media: Interactivo

Trending

Luissandro Del Gobbo

Chief Creative Officer
Milano, Italia
presso Havas

I'm a writer currently residing in Milan where I work as Chief Cr...

Milos Obradovic

Executive Creative Director
Toronto, Canadá
AKQA (copy), Milan

I see creativity as a method. A method that helps make something...

Austin Smithard

Director
Los Angeles/UK, Estados Unidos
Freelance

Born on the Isle of Wight off the coast of England, Austin Smitha...

Jacobo Perez del Pulgar

Innovation Director
Madrid, España
PS21

Ad nerd, tech lover & reading addict. Over 15 years working at th...

Rich Levy

Chief Creative Officer
New York, Estados Unidos
FCB Health

I got a journalism degree because I wanted to be an investigative...

Alex Bodman

Global Creative Director
New York, Estados Unidos
Spotify

I'm a creative director with a decade's experience working with s...

Lawrence Ribeiro

ACTION DIRECTOR
London, Reino Unido
Art & Action Productions

Lawrence Ribeiro has created over 100 action sequences involving...

Miguel Bemfica

CCO
Dubai, Emiratos Árabes Unidos
VMLY&R Dubai

Brazilian. Lived in Spain. Italy. London. Global Creative Direc...
VER MÁS TALENTOS

Crea tu Perfil Público and become a member of AdForum

Get Started