46664/Coca-Cola - "The Line Up Song (107s)"

FP7/CAI

FP7/CAI Cairo, Egipto

Premios

38026

Marca: 46664/Coca-Cola
País: Egipto

Anunciante: Coca-Cola Company

Título	The Line Up Song (107s)
Brief	After six years of not competing in any national competitions, and the previous team having retired, the players of the Egyptian soccer team were unknown to most people. As the team geared up for the African Cup of Nations, Coca-Cola needed to help Egyptians memorize the new line-up that was about to represent them. A cheery song did the trick.
Agencia	FP7/CAI
Campaña	The Line Up Song
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Posted	Abril 2017
Sector Empresarial	Bebidas gaseosas
Sinopsis	Summary: After 6 years of not competing in any national competitions, and the previous team having retired, the players of the Egyptian national team have become unknown to most people. As the team starts to gear up for the African cup of nations, coca cola, the brand that has always supported the Egyptian fan, needed to help Egyptians memorize the new line up that was about to represent them, and get them hyped for the football season. Cultural Context: On February 1st, 2012, a match held in Port Said Stadium between two rivals in the Egyptian League ended abruptly in a bloody massacre that turned the Egyptian fan into a victim and Egypt’s national sport, football, into the martyr. With a strict ban on live audiences at any matches for the next 3 years, Egypt’s favorite sport lost its fervor, its passion, its fans. Reflecting the country’s overall sentiment, our national team’s performance started to plummet, missing one too many chances at making it into important global championships. This in turn led to the team losing its fans not only physically but emotionally as well. This year with increased stability in the country and a new national team of young players, Coca Cola is on a mission to revive the Egyptian fan’s passion, helping them cheer on the young team to victory.
Medio	Web Film
Duración	108 seconds
Director ejecutivo de creación	Ahmed Hafez Youness
Director creativo	Maged Nassar
Director creativo	Mohamed ELGhamrawy
Miembro del equipo creativo	Ahmed Fayez
Director de cuentas	Sara Sherif
Account Supervisor	Ahmed El Shimy
Account Executive	Aslan Tarek
Account Executive	Hend Ali
Head Of Film Production Department	Heba Radwan
Agency Producer	Inas Nagy
Agency Producer	Moayad El Shenawy
Production House	BigFoot
Director	Maged Nassar
Art Director	Assem Ali
DOP	Ahmed El Morsy
Executive Producer	Begad Omran
Producer	Ahmed Azmi
Producer	Nada Faied
Music Studio	Byrdkill
Music Composer	Wael Alaa
Stylist	Nada Adel
Post House	Lizard
Colorist	Karim Mira
Editor	Amr Rabee