Título | A Nation's Call |
Agencia | JWT Atlanta |
Campaña | A Nation's Call |
Anunciante | United States Marine Corps |
Marca | U.S. Marine Corps |
Fecha de primera difusión/publicación | 2018 / 2 |
Sector Empresarial | Gobierno y otras instituciones |
Sinopsis | “A Nation’s Call” features the overwhelming material might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the greatest weapon in the Marine Corps’ arsenal: the indomitable fighting spirit of every Marine. “Undoubtedly, the equipment, technology and innovation fueling a modern Marine Corps operation gives Marines a decided advantage and an ability to reach objectives further inland than ever before,” said Sean McNeeley, Executive Director, Account Management, J. Walter Thompson, “but a Marine’s willingness to engage and determination to defeat is essential to Battles Won.” “People know who Marines are – whether described as 'The Few. The Proud,' by our prestigious Dress Blue uniform, or the honorable ferocity displayed on battlefields that established and maintains our 'Devil Dog' moniker,” said LtCol John Caldwell, National Director of Marketing and Communication Strategy for the United States Marine Corps. “But what most often appears in online search queries is the question, 'What do Marines do?' This ad, ‘A Nation's Call,’ definitively answers that question – it shows our service defining capability to project a self-contained and overwhelming force from a sea-based location to an inland objective. But most importantly, this ad makes crystal clear the fact that more than any weapon system or materiel platform, our success remains reliant upon the indomitable fighting spirit and determination to win inside each and every Marine.” |
Medio | Televisión |
Duración | |
Responsable de la creación | Vann Graves |
Director ejecutivo de creación | Doug D'Arrigo |
Director creativo | JAMES WILSON |
Director creativo adjunto | Brian Steele |
Director creativo adjunto | Matt Covington |
Director creativo adjunto | Daniel Prado |
Director artístico | Andrea Overstreet |
Director artístico | Taylor Christmas |
Director artístico | Dheeraj Govindraju |
Productor de la productora | Jane Jacobsen |
Executive Director | Sean McNeeley |
Responsable de cuentas de agencia | Sean McNeeley |
Business Director | Andrea Villa |
Strategy Director | Randy Shepard |
Planificador de cuentas | Liliana Vazquez |
Executive Director | Sunni Thompson |
Social Media Supervisor | Ashley Ihesiaba |
Content Supervisor | Holly Hefner |
Integrated Producer | Lorianne Chapman |
Digital Content Producer | Bryce Burton |
Social Media Expert | Gabriela Benitez |
Social Media Coordinator | Mason Havens |
Communications Strategy | Todd Copilevitz |
Communications Strategist | Kiera Wiatrak |
Jefe de cuentas | Reese Glisson |
Jefe de cuentas | Elizabeth Buster |
Senior Account Executive | Darcy Hannon |
Realizador | Henry-Alex Rubin |
Productor de la productora | Leah Allina |
Productor ejecutivo | Drew Santarsiero |
DP | Dion Beebe |
Director ejecutivo de creación | Murray Butler |
Productor ejecutivo | Sarah Hiddlestone |
Responsable de la producción | Sarah Hiddlestone |
Senior Producer | Nick Fraser |
Efectos especiales | Steve Drew |
CG Supervisor | Greg White |
CG Supervisor | Gabriel Portnof |
Realizador | Zak Marx |
Productor de la productora | Tom Lowe |
Productor ejecutivo | Tom Lowe |
Productor ejecutivo | Roger Tonry |
DP | Roger Tonry |
Montador | Mike Hugo |
Montador | Zak Marx |
Productor ejecutivo | Joanne Ferraro |
Postproducción | Lisa Sadek |
Montador | Troy Mercury |
Montador | David Johnston |
Empresa de creación sonora | Casey Genton |
Visual Effects Supervisor | Steve Drew |