Group Executive Producer at Alkemy X

Pedigree - "Tail Orchestra"

BBDO New York

BBDO New York New York, Estados Unidos

1002

Título	Tail Orchestra
Agencia	BBDO New York
Campaña	Tail Orchestra
Anunciante	Mars Petcare
Marca	Pedigree
Fecha de primera difusión/publicación	2024 / 4
Sector Empresarial	Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Sinopsis	In this experiment, dogs were presented with PEDIGREE treats and other less appealing stimuli (think broccoli and an empty BBQ pit). The responses of the dogs’ tails conducted music ranging from slow and mellow to bright and joyful, which the orchestra followed, showing us the joy that dogs bring to their humans, and that Pedigree treats bring to the dogs.
Medio	Web Film
Duración	89 seconds
Chairman	David Lubars
Global Chief Creative Officer	David Lubars
Chairman	Luiz Sanches
Regional Chief Creative Officer	Luiz Sanches
Responsable de la creación	Matt MacDonald
Director ejecutivo de creación	Peter Kain
Director ejecutivo de creación	Marcelo Nogueira
Director creativo	Breno Balbino
Director creativo adjunto	Luz Arroyo
Project Director	Mark Lester
Group Executive Producer	Becky Burkhard
Productor	Esther Lee
Business Affairs Manager	Kathleen Bannon
EVP	Joshua Steinman
Senior Director	Joshua Steinman
EVP	Alex Gianni
Responsable de la producción	Alex Gianni
Music Producer	Julia Millison