Título | Space Jam 20 : Defy The Post |
Agencia | AKQA |
Campaña | Space Jam 20 : Defy The Post |
Anunciante | Nike |
Marca | Jordan |
Fecha de primera difusión/publicación | 2016 / 12 |
Sector Empresarial | Ropa, moda y calzado |
Sinopsis | On space jam’s 20th anniversary, the original superteam - the monstars - are back and they’ve taken over the courts! The challenge was to get this nation’s ballers to defy them in the digital space. Defy the post : wechat takeover - an intergalactic basketball challenge disguised within two of china’s most influential sites, tencent nba and hypebeast. Ballers play to take back control of thier social feed. Tencent nba : satellite hoops on the tencent site, a moving satellite hoop hovers on the page for ballers to score on. Shoot the ball to activate the lasers. Make 3 shots in a row to blow it up to smithereens. Hypbeast : hurricane spin moves spin the ball to create a hurricane that blows away the monstars chillin’ in the hypebeast site. The faster the spin, the crazier the site breaks, breaking through the galaxy. |
Medio | Gaming |
Duración | |
Más información | http://spacejam.nike.com.cn/ |
Director ejecutivo de creación | Eric Cruz |
Director creativo | Peepo David |
Director creativo | Morris Lee |
Director creativo | Eric Cruz |
Responsable de conceptos / redactor | Peepo David |
Responsable de conceptos / redactor | William Zhang |
Responsable de conceptos / redactor | Yoush Huang |
Director artístico | Morris Lee |
Director de arte digital | Morris Lee |
Director de arte digital | Buboy Paguio |
Director técnico | Neil Nand |
Developer | Ethan Chiu |
Developer | Buboy Paguio |
Diseñador | Ivy Wang |
Diseñador multimedia | Buboy Paguio |
Director de cuentas | Stefan Hawes |
Director de cuentas | Xu Zi |
Responsable de cuentas de agencia | Yoush Huang |
Strategic Planning Director | David Buckley |
Productor de la agencia | Bobo ZHOU |
Realizador | Eric Cruz |
Producción de sonido | The Rec Room Sdn Bhd |
Sound Designer | Jashir Bin Junaidi |
Audio Village / Sound Studio Producer | Chris Low |
Compositor de música | Tatsuro Miller |