Título | III (Three) |
Título (Lengua original) | Tres |
Agencia | Grey Worldwide Mexico |
Campaña | III (Three) |
Anunciante | Reinserta |
Marca | Reinserta |
Fecha de primera difusión/publicación | 2023 / 4 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | Reinserta, a Mexican NGO that supports children and adolescents exposed to the criminal justice system, has launched a fundraising campaign through the short film "III." The film highlights the living conditions of children in contact with prisons and aims to build dignified maternity spaces and a new "baby library" in Monterrey, as well as provide psychological and legal care programs. Around 500 children are born and live in Mexican prisons, separated from their mothers after three years. The film tells a powerful and heartbreaking story to encourage support for these mothers and children. |
Medio | Branded Content |
Duración | |
Director de publicidad | Saskia Nino de Rivera |
President & Chief Creative Officer | Diego Medvedocky |
Worldwide Chief Creative Officer | Javier Campopiano |
Responsable de la creación | Alexis Ospina |
Director ejecutivo de creación | Mauricio Guerrero |
Director creativo | Nicolas Diaco |
Director artístico | Mauricio Sanchez Arroyave |
Production Director | Julieta Napoli |
Productora | Oriental Films Mexico |
Realizador | María Fernanda “Yupi” Segura |
Realizador | Sauna |
Productor ejecutivo | Mauricio Clavijo |
Productor ejecutivo | Carolina Moreno |
DP | Agustin Claramunt |
Director artístico | Giuliana Pavino |
Director artístico | Belen Betbebe |
Productor delegado | Karina Santiago |
Montador | Saulo Diarte |
Montador | Alejandro Diarte |
Wardrobe | Almudena Segura |
Postproducción | Pedro Aragón |
Producción de sonido | Satelite Audio |