Youth Ambassadors - "My Big Brothers"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Estados Unidos

4867

This ad is part of the ACT Responsible Collection

Marca: Youth Ambassadors
País: Estados Unidos

Anunciante: Youth Ambassadors

Título	My Big Brothers
Agencia	VMLY&R Kansas City
Campaña	Welcome to My Neighborhood
Anunciante	Youth Ambassadors
Marca	Youth Ambassadors
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
Medio	Prensa y publicaciones
Duración	60 seconds
Responsable de la creación	John Godsey
Director ejecutivo de creación	Aaron Evanson
Executive Director	Jennifer McDonald
Supervisor	Laura Picicci
Director artístico	Matt McNary
Responsable de conceptos / redactor	Nate Bowers
Channel Director	Bill Patterson
Channel Director	Laura Brand
Jefe de impresión	Freddie Wise
Illustrator	Davey Gant
Founder	Judy Rush
Digital Lead	Natalie Bluhm
Director of Editorial	Jon Bazata
Director of Visual Effects	Eric Bacus
Compositor de música	Brandon Phillips
Music & Sound Design	Jim Wheeler