Título | Plastic Ocean |
Agencia | FRED & FARID New York |
Campaña | The Plastic Ocean |
Anunciante | Sea Shepherd |
Marca | Sea Shepherd |
Fecha de primera difusión/publicación | 2018 / 4 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | The campaign targets people aged 18 to 34, who generally have poor recycling habits. At the same time, a large majority of millennials regularly seek out visual content and say their favourite websites have amazing graphics. The idea was to show an ugly reality in an aesthetic way that would capture the attention of this younger audience. |
Medio | Televisión |
Duración | |
Director de publicidad | Heather Stimmler |
Responsable de la creación | Fred & Farid |
Strategic Business Lead | Amanda Hellman |
Director creativo | Laurent Leccia |
Director creativo adjunto | Michael Hess |
Productor ejecutivo | Amanda Van Caneghem |
Diseño imagen | Alkemy X |
Realizador | Geoff Bailey |
Managing Director | Nick Litwinko |
Productor de la productora | Jason Sonner |
CG Supervisor | Dave Zeevalk |
3D Team | Dave Zeevalk |
3D Team | Adam Stockholm |
3D Team | Pete Hamilton |
Compositor de música | Matthew Robinson |
Compositor de música | Alejandro Monzon |
Efectos especiales | Lucas Andrei |
Música | Tuesday Collective |
Music Producer | Vida Ventura |
Music Producer | Hallie Bonnar |
Voz | Scarlet Lastrapes |
Compositor de música | Theo de Gunzburg |