Título | Don't go live and drive 1 |
Agencia | Saatchi & Saatchi Dubai |
Campaña | Don't go live and drive |
Anunciante | General Motors Corp. |
Marca | Cadillac |
Fecha de primera difusión/publicación | 2019 / 12 |
Sector Empresarial | Automóviles |
Lema | Keep your eyes on the road |
Sinopsis | People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone. |
Medio | Prensa y publicaciones |
Responsable de la creación | Komal Bedi Sohal |
Director creativo adjunto | Luis Paulo Gatti |
Director artístico | Dennis Silveira |
Director artístico | Ivan Bormaister |
Director artístico | Alan Hong |
Responsable de conceptos / redactor | Nazmi Ahmad |
Responsable de conceptos / redactor | Poroma Pant |
Fotógrafo | Daniel Zacatenco |