Forte Bank - "Forte Femme"

Voskhod

Voskhod Ekaterinburg, Rusia

Premios

12041

Marca: Forte Bank
País: Rusia

Anunciante: Forte Bank

Título	Forte Femme
Agencia	Voskhod
Campaña	Forte Femme
Anunciante	Forte Bank
Marca	Forte Bank
Fecha de primera difusión/publicación	2019
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Filosofía	Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
Medio	Interactivo
Duración	123 seconds
Responsable de conceptos / redactor	Georgy Kornilov
Responsable de conceptos / redactor	Anton Rozhin
Responsable de conceptos / redactor	Artem Epanchintcev
Responsable de conceptos / redactor	Alfia Khafizova
Art Director	Vladislav Derevyannykh
Art Director	Kirill Ratman
Producer	Elizaveta Larionova
Creative Director	Andrey Gubaydullin
Strategist	Veronika Malikova Kombinat
Agency Producer	Yelena Dmitriyeva
Producer Assistant	Taissiya Samoilova
Producer Assistant	Tomiris Kassenova
Creative Director	Nikita Yermolayev
Responsable de conceptos / redactor	Rassul Abidov
Art Director	Diana Korchevskaya
Director	Darya Yastrebova
Production	Daddy's Film
DOP	Tim Lobov
Producer	Egor Solomatin