NZ TRANSPORT AGENCY - "Rat's Tale"

Finch

Finch Sydney, Australia

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Marca: NZ TRANSPORT AGENCY
País: Australia

Anunciante: New Zealand Transport Agency

Título	Rat's Tale
Agencia	Finch
Campaña	Rat's Tale
Anunciante	New Zealand Transport Agency
Marca	NZ TRANSPORT AGENCY
Fecha de primera difusión/publicación	2017 / 6
Sector Empresarial	Seguridad Vial
Filosofía	The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience.
Resultado	We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film.
Medio	Televisión
Duración	90 seconds
Director ejecutivo de creación	Brigid Alkema
Managing Director	Brett Hoskin
Director creativo	Emily Beautrais
Creative	Frances Cooke
Creative	Josh Stuart
Managing Partner	Linda Major
Strategist	Bethany Omeri
Business Manager	Matt Barnes
Director de proyectos	Robbie Allen
Design Researcher	Ursula Nichols
Head of Content Production	Christina Hazard
Director	Nick Ball
Producer	Camilla Mazzaferro
Productor ejecutivo	Karen Bryson
Cinematografia	Lachlan Milne
Jefe de decorados	Neville Stevenson
Costume	Kylee Strathdee
Montador	Jo Scott
Colourist	Trish Cahill
Agency Sound Mix	Paul Stent
Director of TV Trading	Hilary Yiasoumi
Planificador estratégico	Jake Firman
Director de cuentas	Ros Ross