Eleni Karamalegkou

- Collaboration with cross functional teams in various locations
- Part of the Global Social Media Leadership Team and the cross channel Extended Leadership Team
- Leading a team of 12 in Europe (2 locations), tasked with driving real time engagement and local planning
- Working with Product Marketing on finalising channel prioritisation and calendars
- Working with local markets to finalise local Strategy plan local activities
- Planning of paid media campaigns with multivariate testing
- Rolled out Content Publishing Tool globally
- Rolled out Listening
- Channels: Facebook, Twitter, YouTube, Instagram, Pinterest, LEGO TV app, LEGO.com Galleries & Message Boards (Kids' Communities)

- Planning and delivery of global and pan-European strategies and campaigns
- Ongoing management of owned paid and earned media
- Campaign and ongoing reporting and benchmarking
- Research and development of New Business proposals
- Budgeting, cost tracking and forecasting
- Project Management
- Clients: Cisco, Coke (vitaminwater), adidas, VFC (7 For All Mankind & Napapijri), Tesco, BrandAlley, McArthurGlen.

- Development and implementation of online communications strategy
- Planning and delivery of tactical campaigns (Display and Social)
- Budgeting and cost tracking
- Main client: Hellenic Telecommunications Organisation (O.T.E. S.A.)

- Social Media Strategy and Implementation (Facebook, Twitter, Blogs)
- Social Media monitoring and reporting
- New tools research, testing and evaluation
- New business proposals development
- Key clients: Philips, Bacardi Global Brands, Royal Bank of Scotland, Panasonic, Bodyform

- Planning and implementation of ATL and BTL campaigns
- Project Management (deliverables included: TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Cost tracking and invoicing
- Clients: Clinique, Philip Morris International, Flocafé

- Planning and implementation of ATL campaigns (TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Key clients: Diageo (The Famous Grouse), Alitalia, Palco, Société Générale, Bingo