Merck - "The Journey"

McCann Torre Lazur

McCann Torre Lazur London, Reino Unido

11162

Título	The Journey
Agencia	McCann Torre Lazur
Campaña	The Journey
Anunciante	Merck
Marca	Merck
Posted	Noviembre 2018
Sector Empresarial	Salud y productos farmacéuticos
Sinopsis	Up until 1998 there was no treatment for multiple sclerosis. Merck changed that by introducing the first ever MS treatment. To celebrate the 20-year anniversary, a short film follows a young woman’s journey, from the time she is diagnosed with MS in 1998, through to the present day. Her life is full of the usual ups and downs, from the birth of a child to the loss of a parent. Through it all, she does not let her condition define her.
Medio	Web Film
Productora	Iconoclast UK
Director ejecutivo de creación	Adrian Parr
Director ejecutivo de creación	Matt Turrell
Director creativo	Gianpaolo Palombella
Director creativo	Andy McGuinness
Responsable de conceptos / redactor	Libby Middlehurst
General Manager	Jonathan Kukathasan
DIRECTOR DE SERVICIO AL CLIENTE	Lucy Morgan
Director de cuentas	Juliet Arkell
Chief Strategy Officer	Michael Le Brocq
Senior Planner	Raquel Ruiz
Productora	Craft
Productor ejecutivo	Sophie Chapman-Andrews
Productor	Roy Swansborough
Sound Engineer	Adam Smyth
Lead Music Supervisor	Chris Graves
Montador	Ben McIlveen
Realizador	Rob Chiu
Productor ejecutivo	Anna Smith-Tenser
Productor ejecutivo	Carine Harris
Productor	Tom Knight
Director de fotografía	Rina Yang
Montaje	Cut and Run London
Montador	James Rose
Colorista	Seamus O’Kane
Sound Design / Music Company / Music	Major Tom