Carina Toma
Responsable de conceptos / redactor at Kubis Interactive
Bucarest, Rumania
TítuloAwake Your Curiosity Experiment
Agencia
Campaña Awake Your Curiosity Experiment
Anunciante Grolsch
Marca Grolsch
Fecha de primera difusión/publicación 2017 / 9
Sector Empresarial Cervezas, sidras, cervezas ligeras
Filosofía It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.
Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art.
Medio Interactive Outdoor Experience
Duración
Director creativo
Responsable de conceptos / redactor
Director artístico
Group Account Manager
Digital Strategist
Responsable de cuentas de agencia
Social Media Director
Community Manager
Realizador
Director de fotografía
Colorista
Montador
AV Manager
Neuroheadsets
Production and Visual FX
Artista / Dibujante

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