Stirio Miele - "Laundry Records"

Serviceplan Moscow, Rusia

Premios

7848

Marca: Stirio Miele
País: Rusia

Anunciante: Miele

Título	Laundry Records
Agencia	Serviceplan
Campaña	Laundry Records
Anunciante	Miele
Marca	Stirio Miele
Fecha de primera difusión/publicación	2020 / 11
Sector Empresarial	Grande electrodoméstico
Sinopsis	A real-life operating laundry was created in the basement of a hotel, and transformed into a recording studio with all the necessary equipment, including high sensitivity microphones and an audio console, with a team of sound engineers, and constantly working washing machines. The laundry in the hotel was equipped with Miele professional machines prior to the Laundry Records Project, which was the reason for choosing this particular location to create a recording studio with domestic Miele machines. The first one to test the studio was Dmitry Malikov – a legend of Russian pop music. Recording his new neoclassical composition in these unusual circumstances was a great responsibility. Grand piano, guitar, clarinet, drums and chimes – every instrument had to be recorded clearly so that Dmitry’s touching melody could sound perfect.
Filosofía	The creative team came up with the concept for ‘Laundry Records’, an unconventional and genuinely product-oriented project.
Problema	Serviceplan Russia wanted to shout loudly about the low noise levels of the Miele machines.
Medio	Televisión
Duración	95 seconds
Marketing Director	Veronika Shlepina
Lead Marketing Communications	Shirin Ismailova
Marketing Manager	Svetlana Chermakova
Director de publicidad	Sergey Kantarzhi
Director de publicidad	Natalia Gamova
Worldwide Executive Creative Director	Jason Romeyko
Director de cuentas	Ruslan Gadeev
Chief Executive Officer (CEO)	Olga Starichenko
Director ejecutivo de creación	Evgenia Arabkina
Strategic Planning Director	Anastasia Boykova
Responsable de cuentas de agencia	Sergei Soin
Responsable de conceptos / redactor	Andrey Artyushin
Director artístico	Ksenia Golovina
Director artístico	Anna Kuptsova
Director artístico	Anastasia Khizovets
Diseñador multimedia	Maxim Kazantsev
Diseñador multimedia	David Khandamov
MUSIC Artist	Dmitry Malikov
Productora	antidrama studio
Director / DOP	Aydar Sharipov
Decorador	Aleksandra Smirnova
Montador	Daniil Demidov
Colorista	Andrey Borovkov
CG Supervisor	Ilya Petrukhin
Creative Producer	Ivan Oganesov
Productor ejecutivo	Maria Gasparyan
Productor	Valerya Yudina
Director de producción	Genadiy Zhen
Production Assistant	Dmitry Tyklin