| Título | World's Smartest Radio Spot |
| Agencia |
Publicis Emil
|
| Campaña |
World's Smartest Radio Spot
|
| Anunciante |
Mercedes-Benz
|
| Marca |
smart
|
| Posted | Diciembre 2020 |
| Sector Empresarial | Automóviles compactos y pequeños
|
| Sinopsis | When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess. |
| Problema | People usually can’t differ a radio spot from others or they can’t remember what those ads say at all. To make a difference and get everyone’s attention, we wanted to make a radio ad that reflects the main feature of our brand: Tinyness.Smart presents: World's Smartest Radio Spot |
| Medio |
Radio
|
| Director de publicidad |
Emre Kurt
|
| Director de publicidad |
Deniz Aysel
|
| Director de publicidad |
Mine Gulen Alioglu
|
| Director de publicidad |
Ercan Akkaya
|
| Responsable de conceptos / redactor |
Emre Gulver
|
| Jefe de cuentas |
Muge Yildirim
|
| Ejecutivo de cuentas |
Berna Tasci
|
| Content |
Serra Tomurcuk
|
| Community Manager |
Serra Tomurcuk
|
| Director de proyectos |
Mert Yenici
|
| Responsable de la producción |
Sevinç Öktem
|
| Productor de la agencia |
Hikmet Helvaci
|