Sumario
A proven and successful Creative Director, Shaun brings 25 years’ marketing experience. One of the few truly integrated Creative Directors - combining and utilising digital and direct expertise – and a firm believer in creating strong, simple, well-executed ideas that work across any media.
Shaun is frequently invited to judge at industry awards and winner of numerous creative awards himself. Work related activities outside of his day job include running student workshops for D&AD and IPA and has been a speaker for the DMA and IDM.
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Positions
Founding Partner & Creative Director
Soul (London)
Reino Unido
November 2012 - Presente (11 años 5 meses)
Soul is a different kind of direct marketing agency. One that believes people buy brands not transactions.
We know how to land a brand in people’s decision making journey. We do it by understanding the soul of a brand. The soul of the brand is where the brand's meaning to an organisation intersects with what the brand means to people. Knowing how to leverage a brand in this way improves sales ratios and marketing effectiveness, and leads to Soulful communications.
We know how to land a brand in people’s decision making journey. We do it by understanding the soul of a brand. The soul of the brand is where the brand's meaning to an organisation intersects with what the brand means to people. Knowing how to leverage a brand in this way improves sales ratios and marketing effectiveness, and leads to Soulful communications.
Executive Creative Director at The Communications Agency
The Communications Agency
Reino Unido
September 2011 - October 2012 (1 año 1 mes)
Turned around the agency’s creative reputation within two years. Since 2009, took on the additional task of integrated creative director; being sole group creative director on pitches and existing business such as iShares (launch campaign was the biggest campaign in M&C’s history). Worked closely with Graham Fink on the ever-growing integrated accounts – EMT, TFL, Network Rail, ODA.
Creative Director
London, Reino Unido
September 1998 - September 2007 (9 años)
Responsible for the creative output and getting the best out of creative teams through encouragement and example. Played a vital role in helping the agency grow for a six-man start up to 80 people company with one of the best creative reputations within the industry.
