Masatoshi Usami
Director creativo at TBWA\HAKUHODO
Tokyo, Japón
TítuloLive Jacket
Agencia
Campaña Live Jacket
Anunciante A-Sketch
Marca A-Sketch
Fecha de primera difusión/publicación 2017 / 1
Sector Empresarial Discos, CDs, DVDs y vídeos
Sinopsis LIVE JACKET. It's a wearable device that creates the “portable live music experience anywhere”. We spread the sound into 16 channels and play each sound from 20 different speakers in the jacket. With this LIVE JACKET, we created a new music experience just like the one we experience with our whole bodies at live music events. We worked with a popular band “ONE OK ROCK”. To promote the band’s new single, our premiere event was a LIVE JACKET fitting, allowing fans to experience this live feeling for the first time in the world.
Medio Case Study
Duración
Media/PR agency
Agency
CD & PR
Responsable de conceptos / redactor
Creative Producer
Director técnico
Director artístico
Planner Director
Planner Director
Stylists / Art Director
Diseñador
Diseñador
Web Producer
Director artístico
Diseñador
Developer
Event producer
Productor
Fotógrafo
PR
Diseñador
Diseñador

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