| Título | Change the Course of History |
| Agencia |
BBDO New York
|
| Campaña |
Change the Course of History
|
| Anunciante |
The International Rescue Committee
|
| Marca |
IRC/ Getty Images
|
| Posted | Febrero 2019 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
| Sinopsis | Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date. |
| Medio |
Web Film
|
| Director ejecutivo de creación |
Tom Markham
|
| Director creativo |
Bart Mol
|
| Director creativo |
Pol Hoenderboom
|
| Director artístico |
Christopher Jindo Kim
|
| Responsable de conceptos / redactor |
Bree Feibischoff
|
| Diseñador |
Michele Angelo
|
| Productor ejecutivo |
James Young
|
| Art Producer |
Lizzy Lehn
|
| Agency Account Team |
Evan Duck
|
| Agency Account Team |
Logan Hoffman
|
| Agency Account Team |
Shahnaz Shroff
|
| Agency Account Team |
Berta Terés
|
| Productora |
BBDO Studios
|
| Developer |
Nick Russo
|
| Sound Designer |
Henry Cho
|
| Montador |
Henry Cho
|