Lukas Amgwerd
Director creativo at thjnk Hamburg
Suiza
TítuloAnna
Agencia
Campaña Handwritten
Anunciante Swiss Post
Marca Swiss Post Handwritten mails and letters
PostedNoviembre 2017
Sector Empresarial Correos, mensajerías y envío de mercancías
Sinopsis Less and less messages are written by hand. The most emotional written form of a message, the letter, is losing users. With this radio campaign, we point out that a letter is still the medium to use when it comes to writing important messages. The creative idea is: mechanical computer voices read romantic or emotional texts.
Medio Radio
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Productora

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